CSR Initiatives

Mazda CSR

Stakeholder Engagement

Approach to Stakeholder Engagement

Mazda has defined its key stakeholders, including its customers. To ensure effective communications with respective stakeholders, Mazda has established frequency targets regarding opportunities for key dialogue and information disclosure, and has implemented stakeholder engagement initiatives. The results are reported to the relevant departments or committees and used for improving Mazda's daily business activities.
In addition to the initiatives for each stakeholder, the Company always provides all stakeholders with information disclosure via its website and opportunities for dialogue. The major communication results with stakeholders are fed back to them and are also disclosed on this Sustainability Report.

Key Stakeholder Relationships and Disclosure Channels in the Mazda Group's CSR Initiatives
Key stakeholders Mazda Group's Key Responsibilities and Issues Opportunities for Key Dialogue and Information Disclosure (Frequency)
  • Improving customer satisfaction
  • Providing safe, reliable and attractive products and services
  • Appropriate disclosure and explanation of information regarding products, services and technical terms
  • Providing customer support in a timely and appropriate manner
  • Appropriate management of customer information
  • Day-to-day sales activities (always)
  • Establishment of call centers (always)
  • Mazda Official / Global Website (always)
  • Customer satisfaction surveys (as needed)
  • Holding events (as needed)
  • Interviews with customers (as needed)
  • Meetings with Mazda vehicle owners (as needed)
Shareholders and investors
  • Timely and appropriate information disclosure
  • Maximizing corporate value
  • Strict exercise of voting rights (at the general meeting of shareholders)
  • Active investor relations activities
  • Website for shareholders and investors (always)
  • Publication of the summary of financial results (four times a year)
  • Publication of the quarterly financial report (four times a year)
  • Quarterly presentation of financial results (four times a year)
  • Publication of shareholder reports (twice a year, Japanese only)
  • Publication of the asset securities report (once a year, Japanese only)
  • Holding ordinary general meetings of shareholders (once a year)
  • Publication of the Annual Report (once a year)
  • Presentations and plant tours for investors (as needed)
Business partners


Domestic dealerships

Overseas distributors

  • Fair and equitable trading
  • Open and transparent business opportunities
  • Support for requests for collaboration on CSR implementation
  • Appropriate disclosure and sharing of information
  • Day-to-day purchasing activities (always)
  • Hotlines linking Mazda with dealerships (always)
  • Supplier communication meetings (once a month)
  • Conferences with representatives of dealerships (twice a year)
  • Conferences with supplier executives (once a year)
  • Commendation of outstanding suppliers and dealerships (once a year, respectively)
  • Respect for human rights
  • Choice and self-accomplishment
  • Promoting a healthy work-life balance
  • Optimum matching of people, work and placement
  • Promotion and improvement of employee health and safety
  • Promotion of diversity
  • Mutual understanding and trust between labor and management
  • Career meetings (four times a year)
  • Labor-Management Council (three times a year)
  • Direct communication with senior management (MBLD) (as needed)
  • Employee Awareness Survey (as needed)
  • Career Challenge System (in-house recruitment and "Free Agent") (as needed)
  • Group and optional training (as needed)
  • Lectures (as needed)
Global society and local communities

Community people

Government and administrative agencies


Experts and specialists

Educational institutions

  • Respect for local cultures and customers
  • Prevention of workplace accidents and disasters
  • Activities contributing to local communities (including cooperative work)
  • Disaster-relief activities in regions in which Mazda does business
  • Compliance with laws and regulations
  • Payment of taxes
  • Cooperation with government policies
  • Cooperative work and support in search of solutions to global social issues
  • Foundation activities
  • Opening to the public of the Mazda Museum and plant tours (always)
  • Execution of social contribution activities and participation in volunteer activities (as needed)
  • Dialogue through economic and industry organizations (as needed)
  • Interaction/exchange of views with the local community (as needed)
  • Response to hearings, information disclosure, etc. (as needed)
  • Dialogue, cooperation and support through collaboration of industry, academia and government (as needed)
Next generation people
  • Consideration for the environment
  • Energy-/ global-warming-related issues
  • Promoting resource recycling
  • Cleaner emissions
  • Environmental management
  • Setting targets and reporting the results under Mazda Green Plan 2020, mid-term environmental plan (once a year)
  • Holding and participating environmental communication events (as needed)
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