Environmental Initiatives

Making Environmentally Conscious Vehicles

Cleaner Exhaust Gas and Improved Fuel Economy

Mazda is committed to making vehicles that are environmentally conscious, and is actively engaged in developing technologies that support high-level environmental performance.

Improving Fuel Economy

Mazda strives to further improve fuel economy by advancing its SKYACTIV TECHNOLOGY. The new Axela/Mazda3, launched in 2013, is a full-SKYACTIV model and also adopts the brake energy regeneration technology "i-ELOOP". This new model has approximately 30% better fuel economy compared with the 2009 model without SKYACTIV TECHNOLOGY, and approximately 10% better than the 2011 model fitted with SKYACTIV-G and SKYACTIVE DRIVE.

Comparison of Fuel Economy between the New and Old Atenza Sedan
(Japanese AT models, fuel economy at JC08 mode test cycle)
Average Fuel Economy in Passenger Vehicles by Weight Class
*Transition by FY March 2011 fuel economy standard (10-15 mode) Including OEM compact mini vehicles.

Cleaner Gas Emissions

Ratio of Certified Low-Emission Passenger Vehicles (SULEV) Shipped in Japan among the Passenger Vehicles Meeting the 2005 Emissions Standards (not including compact mini vehicles and OEM-supplied vehicles)

Mazda is committed to mitigating air pollution from exhaust gases.
To this end, the Company is working hard to develop low-emission vehicles. The Company is steadily bringing to market vehicles that clear both SU-LEV, Japan's certification system for ultra-low-emission vehicles, and Euro 6, the stringent emissions regulations of the European Union (EU).

  • As of March 31, 2014, a remarkable 97% of Mazda passenger models (not including compact mini vehicles and OEM-supplied vehicles) were SU-LEV-certified—the highest level*1 among Japanese automakers.
  • The CX-5, the Mazda6, and the new Mazda3, all equipped with the clean diesel engine SKYACTIV-D 2.2, were qualified for Euro 6 before the regulations took effect.
  • *1As of March 2014, according to Mazda data.

Mazda Models Qualify for Eco-Car Tax Reductions

Mazda's enviromentally conscious vehicles are subject to tax incentives in many countries. In Japan, as of March 2014, 26 Mazda models qualify for the Japanese government's eco-car tax reduction*2, implemented in April 2009.
Among currently registered Mazda vehicles, approximately 90% meet the tax reductions system (Figures based on number of vehicles shipped in FY March 2014).

  • *2An automobile weight tax and automobile acquisition tax reduction are applied when consumers purchase environmentally conscious new cars meeting or exceeding requirements for fuel economy and exhaust gas emissions by the end of March 2014.
Eco-Car Tax Reduction in Japan
Tax reduction
Eligible models
Tax free 11 models Demio, Axela (gasoline/diesel), CX-5 (diesel), Atenza (diesel/gasoline), Biante, Carol (OEM), Flair (OEM), Flair Wagon (OEM), Flair Crossover (OEM), Familia Van (OEM), Titan CNG (OEM)
75% reduction 7 models Axela (gasoline), Premacy, CX-5 (gasoline), Atenza (gasoline), Familia Van (OEM), Carol (OEM), Flair (OEM)
50% reduction 8 models Demio, Axela (gasoline), Premacy, CX-5 (gasoline), Atenza (gasoline), Carol (OEM), Scrum Van (OEM), Titan (OEM)
  • *Tax reduction measures differ according to factors such as model, grade, and vehicle weight. (As of March 31, 2014)

Intelligent Drive Master (i-DM), an Evolution of Eco Drive Support

The drive support system "i-DM," developed by Mazda to encourage drivers to drive in a safe, fun and environmentally conscious manner, was introduced with Mazda's Japanese models. Since its mounting on Demio in June 2011, Mazda has expanded the number of models fitted with i-DM. In FY March 2014, i-DM was introduced in the new Axela.

Expanded Adoption of Biomaterials

CX-5 radiator tank

Mazda has produced new vehicle parts from plant-derived materials on a commercial basis, which have potential to facilitate society's shift away from the use of fossil fuels and reduce CO2 emissions.
First use was in the radiator tank of the Demio (Mazda2 overseas) with SKYACTIV-G launched in 2011; this has now expanded to the Premacy/Mazda5 (gasoline), CX-5, Atenza/Mazda6, and the new Axela/Mazda3 (diesel).
Mazda is currently undertaking technological development of bioplastics that use non-food materials.

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