Social Contribution Initiatives

Major Activities in Japan

Hokkaido Kenbuchi Proving Ground (Hokkaido)

The Hokkaido Kenbuchi Proving Ground is located in the town of Kenbuchi, Kamikawa-gun, Hokkaido. At this comprehensive vehicle proving ground, automotive winter cold resistance tests are conducted from January to February. Since its opening in 1990, the Hokkaido Kenbuchi Proving Ground has participated in socially beneficial activities with particular focus on community contributions, taking advantage of the unique features of the facilities.

Environment: Initiatives contributing to environmental protection Safety :Initiatives contributing to traffic safety  Human resources: Initiatives aimed at fostering the next generation Community: Community-based initiatives  Community-based initiatives: Initiatives via Mazda Foundation

25th Hokkaido Kenbuchi Proving Ground Open Facility Event



To get to know people in the community and convey the Company's gratitude


Every year since 1990, the Mazda staff thank the people of the Kenbuchi town, who warmly welcome the staff each winter, by opening the Kenbuchi Proving Ground to the public and inviting local residents to attend a community event.

FY March 2014 Results

Toy fishing that is popular among children

In February, Mazda held a community event, in which under good weather, around 400 people from Kenbuchi Town took part. The event programs included the following:

  • Winter activities (including a gymkhana race, a sledge race, and toy fishing)
  • Free-of-charge Hiroshima specialties such as oyster hotpot and savory okonomiyaki pancakes
  • Bingo game (Winners were presented with Hiroshima specialties, etc.)

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