Social Contribution Initiatives

Responses to the Great East Japan Earthquake


Support for Great East Japan Earthquake recovery efforts

Donation of ¥50 for Each Response to a Customer Satisfaction Survey Conducted at Dealerships in Japan

Mazda conducted online customer opinion/request survey, rating quality of dealership response and service, of customers who purchase Mazda vehicles or bring vehicles in for maintenance or servicing (survey title: Questionnaire About Your Dealership). To support reconstruction in the earthquake-affected areas, the company donates ¥50 for every response it receives during the survey period. (The effort continued since August, 2011.)

To Participants who joined this activity

From April 1, 2014 to March 31, 2015, many customers responded our questionnaire.
We are grateful to the participation and sincerely receive the opinions and will use them to improve future Mazda dealership.

The number of responses is 150,787. The donation is described below.
  • Amount to be donated: ¥50 x 150,787= ¥7,539,350
     Total number of responses since August 1, 2011 : 405,069
     Total amount to be donated: ¥20,253,450
  • Donated to: Under consideration
     It will be announced on this site as soon as it is determined.

    (For reference)
    The donation from August 1, 2011 to March 31, 2014 was used as follows;
      Timing of donation The number of responses Amount(\) Donated to Reference
    FY March, 2012*1 April, 2012 40,340 2,017,000 Ashinaga Tohoku Rainbow House Construction Construction status of Tohoku Rainbow House (December 10, 2013)
    http://www.ashinaga.org/
    news/entry-759.html

    ---Japanese language page
    FY March, 2013 April, 2013 82,349 4,117,450 Ashinaga Tohoku Rainbow House Construction*2 Report on donation to orphans of Great Earthquake and Tsunami (April 9, 2014)
    http://www.ashinaga.org/
    news/entry-831.html

    ---Japanese language page
    FY March, 2014 April, 2014 131,593 6,579,650 Japan NPO Center “JAPAN EARTHQUAKE LOCAL NPO SUPPORT FUND” “JAPAN EARTHQUAKE LOCAL NPO SUPPORT FUND”
    http://www.jnpoc.ne.jp/en/
    Total 254,282 12,714,100  
    *1 From August, 2011 to March, 2012
    *2 As the total amount of donation reached the fund-raising target, the “Ashinaga” closed
       Tohoku Rainbow House construction donation in March, 2014.

Donation activity in FY March, 2014(planned)

This donation will be continued in FY March, 2016. We appreciate your contribution in advance.

  • Period: April 1, 2015 to March 31, 2016
  • Target Customers:

    Customers who visit a Mazda or Mazda Autozam dealership*1 and purchase a new or used vehicle, or bring a vehicle in to be serviced or inspected are asked to complete a questionnaire.

  • Response Conditions:

    Participants are asked to visit a dedicated website and fill out the questionnaire using a PC, mobile or smart phone.*2Only questionnaires that are filled out completely are counted.

  • Amount Donated:

    ¥50 multiplied by the cumulative total of all customer satisfaction surveys completed during the period

  • Donation Recipients and Timing:

    All Donation will be contributed to public organizations active in providing recovery support for the earthquake-affected areas. The amount of the donation will be confirmed at the end of March 2016, and the donation will be carried out in May 2016. Detailed information about the recipients and the total amount donated will be posted on this website.

  • *1Some dealerships do not participate in the survey program. For details, please inquire at the
       dealership you use.
  • *2Eligible customers are given the URL and a password for the website at each dealership.

If you have any questions or concerns, we invite you to contact Mazda through the following URL:


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