Automobile production is expanding in Thailand and the country stands out within ASEAN. In 2005, Thailand's production surpassed 1.1 million units, ranking it 14th in the world. In exports, Thailand ranks seventh, and among all of the country's exports automobiles (including automobile parts) ranked second. Furthermore, due to favorable tax treatment, pick-up trucks (compact pickups with one-ton payloads) have a domestic market share of approximately 60%.
Japanese automobile manufacturers account for an overwhelming share of the Thai automobile market. The Eastern Seaboard Industrial Estate in Rayong Province has become an automotive hub based on the concept of becoming the 'Detroit of the East' which was adopted by the Thai government.
It was in this environment that Mazda established the joint venture AutoAllliance Thailand (AAT) with Ford Motor Company in November 1995. AAT began operations with both companies having their respective responsibilities: Mazda controlled production, including construction of the factory, and Ford handled management, such as financial matters and personnel recruitment. There was an economic depression following the currency crisis, but after the recovery AAT steadily expanded production and increased domestic sales and exports. The new Mazda BT-50 pickup truck, which was launched in March 2006, won the "Best 2500cc Highlift Pickup Truck" award at the "2007 Thailand Car of the Year." In July 2007, we reached a combined total of 1 million vehicles produced since 1998.
- AutoAlliance (Thailand) Company Limited (AAT) Profile
- • Shareholders
- Ford 50%, Mazda 45%,
Mazda Sales (Thailand) 5%
- • Location
- Eastern Seaboard Industrial
Estate, Rayong Province
- • Annual Production Capacity
- 173,000 units
- • Production Models
- Ford Ranger, Mazda BT-50, Ford Everest SUV
- • Export Destinations
- Asia and the Pacific, Europe, Australia, South America, Africa