Mazda Motor Corporation proudly introduces the fully remodeled Mazda Premacy,
which goes on sale today at Mazda, Mazda Anfini and Mazda Autozam dealerships
The all-new Premacy is the first new-generation product that Mazda has
launched in the minivan segment and brings new depth to its Zoom-Zoom
message. Based on the innovative ‘6+One’ concept, Mazda has
carefully developed a cabin space where all passengers can comfortably
communicate and move throughout freely. The new Premacy offers customers
the “fun-to-drive” quality for which Mazda is now famous,
splendid maneuverability and the dynamic and sophisticated style that
is now apparent in all Mazda designs.
The lifetime average sales target for the Japanese market is set at 3,000
units per month. After the launch into the Japanese market, it will be
introduced in global markets as the Mazda5.
Mazda Premacy (23S)
Kenichi Fukunaga, Mazda Premacy Program Manager, notes, “Throughout
the development of this new vehicle, our concept has been clear: communicative
and dynamic. Masterfully combining the space and functionality that enables
all passengers to easily communicate in comfort, rendering a quality of
driving that surpasses the level of a typical minivan, and with a stylish
design, we intend to establish a new standard in the minivan segment with
this product. We hope not only the driver, but also all passengers, will
revel in this delightful mode of travel. ”
Features of New Premacy
||Packaging that allows for pleasant communication between family
||Outstanding functionality providing ease of use in everyday activities
||Dynamic performance with excellent maneuverability, ride comfort
and quietness that are masterfully balanced
||A stylish and clean design
|Manufacturer’s Suggested Retail Prices
Features and Product Outline
||Packaging that allows for pleasant communication between
family or friends
The ‘6+One’ packaging concept is a leading feature of the new Premacy.
In addition to the basic seat layout that easily accommodates six adult passengers,
the versatile open space located at the center of the cabin is viewed as ‘+One’ that
offers maximum space depending on the number of passengers or the volume of luggage.
||The second row karakuri utility box provides a versatile storage
space (except 20F), and the karakuri seventh seat can accommodate
a seventh passenger. The center armrest is also utilized as the seatback
of the 7th seat. And, by rotating the armrest/seatback, a walk-through
space can be created to allow easy center access through the middle
of the vehicle.
||Various seat arrangements are available thanks to a long slide
adjustment for independent seating for the right and left seats in
the second row, a separate reclining backseat with one-touch operation
for the third row seats, and an easy-to-use, double-fold mechanism
for the second and third rows that is simplified further by not requiring
users to attach/detach seat headrests, allowing maximum efficiency
in the use of space.
||An optimal driving position for drivers of nearly all heights and
builds is delivered by an adjusting mechanism with a wide seat sliding
range of 260mm, a ratchet-lever-type seat lifter, and the tilt-and-telescopic
steering whee--all standard equipment.
||With a generous interior space and roomy comfort, the Premacy also
boasts a class-leading minimum turning radius of 5.3 meters.
Premacy’s interior space (20C) designed with ‘6+One’ concept
||Outstanding functionality proved by ease of use in
Focusing on the “insightful” element of Mazda’s
Stylish, Insightful and Spirited brand DNA, the new Premacy includes
new features that further improve vehicle usability in everyday
activities while at the same time enhancing driving pleasure.
||Easy sliding doors on both sides provide an opening width
of 700mm to facilitate smooth entry and exit, even when room
is limited by tight parking spaces. Furthermore, power sliding
doors on both sides are available as a factory-installed
||A one-touch entry mechanism on the second row of seats:
by pulling a lever with one hand, passengers gain easy access
to the third row of seats.
||A two-stage stopping mechanism for the rear gate provides
easier operability for users of all heights. Also, the lift
gate is lighter thanks to the use of advanced plastics.
||An advanced keyless system uses a card-shaped key that
provides customers with easy access. By simply carrying the
card-shaped device within close proximity of the vehicle,
it is easy to lock or unlock the doors or rear gate and start
or stop the engine without inserting a key into a door or
the ignition. (This is offered as standard equipment for
23S and 20S and a factory-installed option for 20C).
||All models (except 20F) have a visual-aid driver support
system that features cameras mounted at the front and rear
as a factory-installed option. This navigation assistance
system helps the driver steer the vehicle when parking in
garages or other narrow places by providing an image of the
vehicle’s predictive course when backing up.
||Dynamic performance balancing higher-level drivability
The new Premacy inherits Mazda’s brand DNA of responsive
handling and performance, and second and third row passengers also
experience a high degree of comfort and riding quality. Providing
a driving experience that exceeds the image of a conventional minivan
with superb ride comfort, the new Premacy embodies a further evolution
of Mazda’s Zoom-Zoom.
||Powered by the 2.0-liter or 2.3-liter petroleum
MZR, four-cylinder engines, Premacy delivers enhanced
performance and eco-friendliness. It also features
Mazda’s ‘Activematic’ four-speed
||MacPherson struts in the front and a multi-link suspension
in the rear contribute to the suppression of body roll
that is a common characteristic of minivans when the
number of passengers or load capacity changes. Extra
attention has been given to fine-tuning the suspension
to control and maintain a comfortable and stable ride
||The linear, positive response of the four-wheel disc
brakes and the precise steering feel from the electric
hydraulic power assist steering system provides excellent
stability and driving pleasure, allowing the driver
and passengers to relax.
||The new Premacy has achieved body rigidity second-to-none
in hinged-door vehicles, contributing to an improved
degree of stability and outstanding ride comfort. The
development team has focused on the importance of local
rigidity for parts affixed to the suspension to improve
||Stylish and Clean Design
Taking its cue from Mazda brand DNA, the Premacy’s stylish
and clean basic design theme rings true for anyone who views its
distinctive lines and results in a user-friendly minivan with a
design of which no one will grow weary. The overall goal was to
simultaneously express the rapport between outstanding functionality
and the conspicuous appeal of Zoom-Zoom.
||Particular attention has been given to aerodynamic
proportions, imbued in the exterior’s flowing
wedge shape and crisp, lean lines. Visually, it feels
like a compact vehicle, yet boasts a roomy and comfortable
interior cabin space.
||Interior detailing focused on the realization of
heightened textural sensations and presents cabin space
that furnishes exceptional comfort and usability for
|| For the 23S and 20S grades that have an active,
intrepid exterior, the interior primary color is black
with cool silver accents. The sportier-looking 20C
and 20F grades feature a light olive primary color
that renders a warm, relaxing atmosphere throughout
||Mazda has selected 10 body colors to emphasize the
stylish and clean appearance. Two new colors for the
Japanese market are Phantom Blue Mica and Stellar Silver
||Working for leading-class safety and environmental performance
||All Premacy models are now certified for SU-LEV
(the 2005 Emissions Standard 75% Reduction Level).
The 2.0-liter models also exceed the 2010 fuel consumption
standard by 5 percent, and thus meets “Green
Tax” standards, Japan’s tax-reduction regulations
for eco-friendly vehicles.
||Mazda’s own Advanced Impact Distribution and
Absorption System (MAIDAS) offers additional passive
safety protection and overall body rigidity has been
optimized for minivan characteristics.
||All models come with Supplemental Restraint System
(SRS) with dual front airbags, crushable brake pedal,
and shock-absorbing steering system as standard equipment.
Additional side airbags for the driver and front seat
passenger, as well as a large air bag curtain that
offers added side protection to passengers sitting
in all three rows of seats are available as factory-installed
options (except for 20F).
||Better pedestrian protection is furnished through
an enlarged clearance gap between the bonnet and the
engine, and the cowl top panel (the first of its kind
on a Mazda vehicle) is designed to increase force dispersal
in the event of a vehicle-pedestrian collision.
||Active safety features include four-wheel ABS and
electronic brake-force distribution (EBD) with brake
assist as standard equipment on all models. Mazda’s
Dynamic Stability Control (DSC) system is available
as a factory-installed option for the 23S and 20S grades.
||Length x width x height
||Water-cooled inline 4-cylinder DOHC 16 valve
||Rack and Pinion
||15 x 6J
||16 x 61/2J
|10-15 mode fuel consumption
(meets the 2010
Fuel Economy Standard)
|Conforming regulatory level
||2005 emissions standard
75% reduction level (SU-LEV)
||Meets the “Green
||Add 10 kg to vehicle weight when equipped with sliding doors
||Add 10 kg to vehicle weight when equipped with sliding sunroof
(factory-installed option). If equipped with both sliding doors and
a sliding sunroof, add 20 kg to vehicle weight.