HIROSHIMA, Japan—Mazda Motor Corporation has announced it will exhibit its innovative 3-door hatchback concept vehicle, the Mazda SASSOU, and its futuristic four-seat rotary-engine sports car concept, the Mazda SENKU at Beijing's Auto China 2006. Also on display will be the Mazda MX-5 Power Retractable Hard Top, which makes its China debut and the Mazda5 Hydrogen RE Hybrid. A total of ten models (13 units) will be presented at the show to gain publicity for Zoom-Zoom, Mazda's brand message, in the Chinese market.
Also, this will be the first time Mazda's international motor show stand design will be used at a Chinese motor show to more clearly reflect Mazda's global brand message, Zoom-Zoom.
The Mazda SASSOU and Mazda SENKU are two design concept vehicles conceived and developed in Mazda's design centers, located in Europe and Japan respectively. The Mazda SASSOU, designed at the center in Frankfurt, Germany, will make its Asian debut at this year's Auto China. The Mazda SENKU, designed in Yokohama, Japan, was introduced at the 2005 Tokyo Motor Show.
The press day is November 18, 2006 and public days are from November 21 through November 27, 2006. Mazda will hold its press conference at 10:40 a.m. (local time) on Saturday, November 18, 2006. On the press day, the display will be limited to nine models (nine units).
Vehicles on stand
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