HIROSHIMA, Japan—Mazda Motor Corporation will showcase the China premiere of its next-generation powertrains based on the Mazda SKY Concept at the 2010 Beijing International Automotive Exhibition, to be held from Friday, April 23 through Sunday, May 2, 2010. Mazda will exhibit the ‘Mazda SKY-G’ direct injection gasoline engine, the ‘Mazda SKY-D’ clean diesel engine and the ‘Mazda SKY-Drive’ highly-efficient automatic transmission. These all-new powertrains form the base of Mazda’s strategy to improve average fleet-wide fuel economy 30% by 2015 compared to 2008 levels.
Also featured on the Mazda stand will be the Mazda8 minivan*1 (known in Japan as the Mazda MPV). This popular vehicle will be locally produced in conjunction with FAW Car Co., Ltd., one of Mazda’s partners in China. It offers the best of all worlds: refined styling, outstanding driving performance and a premium, functional and comfortable cabin.
Mazda’s stand at the Beijing show will also feature the Mazda Kiyora concept car. Kiyora comes with a number of next-generation eco-friendly technologies, such as the SKY-G engine, and achieves outstanding fuel economy.
Mazda will display a total of 16 vehicles spanning nine model lines, including the Mazda6 Ruiyi (Mazda Atenza) five-door hatchback ahead of its forthcoming sales launch, the Mazda2 (Mazda Demio) and Mazda3 (Mazda Axela).
The 2010 Beijing International Automotive Exhibition’s press days will be April 23 and 24, the trade days will be April 25 and 26, and the public days will be April 27 through May 2, 2010.
The Mazda SKY Concept
Mazda is committed to significantly improving the core aspects of its vehicles that affect performance – engines, transmissions, and lighter vehicle weight – in order to achieve elevated driving pleasure together with outstanding environmental and safety features. The Mazda SKY Concept defines Mazda’s approach to developing next-generation powertrains that will significantly improve the eco-friendliness and dynamic performance of all Mazda vehicles. The SKY Concept embodies Mazda’s desire to ensure an “everlasting blue sky” under which drivers will always be able to enjoy the fun-to-drive pleasure afforded by owning a Mazda. The concept also reflects the “sky’s the limit” aspirations of Mazda’s engineers as they employ unconventional thinking to achieve optimal performance in every vehicle that bears the Mazda nameplate.
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