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Mazda Releases 90th Anniversary Special Edition 'Mazda Demio 13C-V HID EDITION' in Japan

- High-grade model comes with special equipment such as discharge headlights and fog lights -

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HIROSHIMA, Japan—As part of celebrations marking its 90th anniversary, Mazda Motor Corporation today launched a special edition version of its globally acclaimed Demio compact car (known overseas as the Mazda2) for the Japanese market. The Mazda Demio 13C-V HID*1 EDITION goes on sale today at all Mazda, Mazda Anfini and Mazda Autozam dealerships throughout Japan.


  • *1 HID: High Intensity Discharge, which describes the discharge headlights


90th anniversary special edition Mazda Demio 13C-V HID EDITION
90th anniversary special edition Mazda Demio 13C-V HID EDITION


The special edition Demio 13C-V HID EDITION is based on the Demio 13C-V model grade that features a continuously variable transmission (CVT) and achieves eco-friendly fuel economy of 23.0 kilometers per liter*2. The special edition includes a selection of functional and stylish features, such as discharge headlights and fog lights, for an affordable price. Additionally, Mazda’s high quality Copper Red Mica exterior body paint is available exclusively on the special edition model.


  • *2 Measured according to the 10-15 mode test cycle endorsed by Japan’s Ministry of Land, Infrastructure, Transport and Tourism (MLIT)


Main features of the 90th anniversary special edition Mazda Demio 13C-V HID EDITION

Base model
Demio 13C-V (FWD model with a Miller-cycle engine and CVT)
Special equipment
  • Discharge headlights (with auto-leveling function)
  • Front fog lights
  • Dark tinted glass (rear door and liftgate windows)
  • A choice of 11 exterior body colors, including Copper Red Mica*3, which is exclusive to the Demio 13C-V HID EDITION

    *3 Models with Copper Red Mica body paint will be available from September


Manufacturer’s suggested retail prices

Drive Engine Transmission Price (yen) Tax
With tax Without tax
FWD 1.3L DOHC Miller cycle CVT 1,330,000 1,266,667 75%
  • - A separate recycling fee of 10,790 yen is necessary in addition to the manufacturer’s suggested retail prices listed above.
  • - If the special body color Crystal White Pearl Mica is selected, the price increases by 31,500 yen (including tax).