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Special Edition Mazda Demio 13C-V Smart Edition on Sale in Japan

- Japan's Eco-car subsidy program compliant Special Edition with smart appearance supplemented by rear dark tinted glass -

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HIROSHIMA, Japan—Mazda Motor Corporation released the Mazda Demio 13C-V Smart Edition in Japan. This special edition of the Mazda Demio (known overseas as the Mazda2) comes with dark tinted glass in the rear and manual air conditioning and goes on sale today at all Mazda, Mazda Anfini and Mazda Autozam dealerships throughout Japan.


The 13C-V Smart Edition is based on the 13C-V model that is subject to Japan's tax incentives to promote eco-cars with a 75percent tax deduction and subsidy for measures designed to promote introduction of clean energy vehicles and is newly equipped with dark tinted glass in the rear door and rear gate. Additionally, by replacing existing automatic climate control with manual air conditioning, its price was set to deliver more value for money.


Mazda Demio '13C-V Smart Edition'
Mazda Demio '13C-V Smart Edition'


Main features of the special edition Mazda Demio 13C-V Smart Edition

Base model
Mazda Demio 13C-V
Special equipment of the Mazda Demio 13C-V Smart Edition
  • Dark tinted glass (rear door glass and rear gate glass)
  • Manual air conditioning (Changed from automatic climate control)
Exterior body colors
Nine colors are available: Spirited Green Metallic, Metropolitan Gray Mica, Radiant Ebony Mica, True Red, Chrystal White Pearl Mica, Brilliant Black, Sunlight Silver Metallic, Aluminum Metallic and Burgundy Red Mica.
Interior colors
Two colors are available: Black and Light Gray.


Manufacturer's suggested retail price

Model Engine
Drive Transmission Price including tax (yen) Tax
Smart Edition
1.3L FWD CVT 1,199,000 75%
  • - A separate recycling fee of 10,790 yen is incurred in addition to the manufacturer's suggested retail prices listed above.
  • - If the special body color Crystal White Pearl Mica is selected, the price increases by 31,500 yen (including tax).
  • * Japan's eco-car tax reduction program. The rate is as of March 1, 2012.