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2019/02/08

Products and Technology

Mazda Unveils MX-5 Miata 30th Anniversary Edition
in Racing Orange

Soft-top and retractable hardtop available; sales limited to 3,000 units worldwide

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HIROSHIMA, Japan—Mazda Motor Corporation today showcased the global unveiling of the Mazda MX-5 Miata 30th Anniversary Edition at the Chicago Auto Show, which runs from Feb. 7-18.*

After 30 years and with more than 1 million examples sold, Mazda feels that the MX-5 is no longer its own creation. It belongs to the fans around the world who have supported the development of the model. To express its gratitude, and its high hopes for the future of the MX-5, the company developed Racing Orange, an exclusive body color that evokes the breaking dawn of an exciting new day.

In addition to the new color, the MX-5 Miata 30th Anniversary Edition features forged aluminum wheels (Rays ZE40 RS30) developed exclusively for the MX-5 in cooperation with Rays Co., Ltd. and a 30th Anniversary badge that displays the model's serial number. Sales will be limited to 3,000 units worldwide, including both soft-top and retractable hardtop models.

Mazda will continue to make cars that exceed expectations and provide driving pleasure in everyday driving situations. The company aims to build a strong bond with customers and become an indispensable presence in their lives.

Mazda MX-5 Miata 30th Anniversary Edition (U.S. spec)
Mazda MX-5 Miata 30th Anniversary Edition (U.S. spec)
Mazda MX-5 Miata 30th Anniversary Edition (U.S. spec)

Exclusive Features

  • - Racing Orange body color
  • - Rays forged aluminum wheels (Rays ZE40 RS30)
  • - 30th Anniversary badge (with serial number)
  • - Orange brake calipers and orange accents on the seats, door trim, dashboard and shift lever
  • - Recaro seats
  • - Bilstein dampers (manual-transmission models only)
  • - Brembo front brake calipers (in orange)
  • - Nissin rear brake calipers (in orange)
  • - Bose® sound system (AudioPilot2) with nine speakers
  • - Apple CarPlay® and Android Auto(in select markets)
  • - Alcantara® used in the door trim, dashboard trim and seat covers
  • Note: The full names of the above-mentioned companies are Rays Co., Ltd; Recaro GmbH & Co. KG; Thyssenkrupp Bilstein GmbH; Brembo S.p.A; Nissin Kogyo Co., Ltd. Bose® and AudioPilot are trademarks of Bose Corporation. Apple CarPlay® is a trademark of Apple Inc. Android and Android Auto are trademarks of Google LLC. Alcantara® is a trademark of Alcantara S.p.A.

Mazda Exhibits at the Chicago Auto Show

Scheduled for sale Mazda MX-5 Miata 30th Anniversary Edition (World premiere)
On sale Mazda3, Mazda6, Mazda CX-9, Mazda CX-5, Mazda CX-3
  • * Press days are February 7-8. Mazda's press conference is scheduled for 11:30 a.m. (local time) on Tuesday, Feb. 7.