“The new Mazda MX-5 must be light-weight at all costs”
“The design of the new Mazda MX-5 must look gorgeous in a scene with the setting sun”
Production Planning Dept., Production Engineering Division
During the preliminary development stages of the new Mazda MX-5, a single man stood up to prioritize the ambitions of the key participants, not only limited to engineers and designers, in the development of the car. His name is Shinichi Yasui, a member of the Production Planning Dept., Production Engineering Division.. Though not very well-known, even among avid vehicle enthusiasts, his department handles all the preparations needed in producing new cars in the factory.
“Our department is like a nightmare for the designers and development engineers. Since cars are industrial products, production requirements such as cost, technology, etc. must be fulfilled. Management of these aspects is the integral part of my job. Therefore, it is my duty, most of the time, to give the no-go on the realization of ideas illustrated by our engineers and designers.”