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Mazda CX-3 Goes on Sale in Japan

- Advanced compact crossover SUV will create the standard for a new era -

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HIROSHIMA, Japan—Mazda Motor Corporation has launched the all-new Mazda CX-3 compact crossover SUV in Japan. The model goes on sale today at all Mazda, Mazda Anfini and Autozam dealerships nationwide with a manufacturer's suggested retail price ranging from 2,376,000 yen to 3,024,000 yen (tax included). The company expects to sell 3,000 units per month in Japan.


Mazda CX-3 XD Touring L Package
Mazda CX-3 XD Touring L Package


The all-new CX-3 is the fifth model in Mazda's line-up of new-generation vehicles featuring the full range of SKYACTIV TECHNOLOGY*1 and KODO-Soul of Motion design. It combines a high-quality, stylish design; dimensions and clever packaging that make it easy to use in any situation; and performance that makes driving genuinely fun.


In Japan, the all-new CX-3 is equipped exclusively with the SKYACTIV-D 1.5-liter clean diesel engine. This combines outstanding fuel economy (25 km/L under Japan's JC08 test mode*2) with exciting driving performance thanks to impressive torque up to 270 N-m, surpassing that of a 2.5-liter gasoline engine. All model grades are available with either SKYACTIV-DRIVE automatic or SKYACTIV-MT manual transmission, and Mazda's new-generation all-wheel drive system, i-ACTIV AWD. All model grades are exempt from vehicle weight tax and acquisition tax, regardless of drive-type or transmission. In addition, under the government's clean energy vehicle promotion subsidy program, the model is eligible for a maximum subsidy of 160,000 yen (XD Touring L package 2WD, 2,808,000 yen including tax).*3


For the SKYACTIV-D 1.5, Mazda has developed the Natural Sound Smoother*4 which reduces combustion noise known as "diesel knock sound". The all-new CX-3 is the first vehicle in the world to adopt this technology which both refines the engine sound and makes the vehicle quieter when running.


Responding to the diversifying needs of customers with both driving pleasure and outstanding safety and environmental performance, the all-new CX-3 incorporates the Mazda Connect*5 car connectivity system and i-ACTIVSENSE advanced safety technologies.*6


"Our aim for the development of the CX-3 was to create the standard for a new era," said Michio Tomiyama, program manager for the all-new CX-3. "Rather than focusing on spec sheet values, we went back to the drawing board and asked ourselves what are the essential values people seek in a car, and created this new model with a combination of Mazda's latest technology and design. The CX-3 works in any scene, from inner-city driving to enjoying the great outdoors, and it will enable customers to express their unique individuality, unencumbered by other people's sense of values. I am certain that this car will exceed customers' expectations and add stimulation to their active lifestyle for many years to come."


Features of all-new Mazda CX-3

Pursuing beauty and a radical design with the latest iteration of KODO

Out-of-the-ordinary vehicle engineering, unfettered by preconceived notions, results in a most stylish expression of Mazda's KODO design language.

Exterior design

  • Solid-looking body sides that contrast with the flowing expression of the cabin and short overhangs create proportions that give the car an undeniable presence.
  • Line-up of eight exterior body colors includes the newly-developed Ceramic Metallic which changes appearance depending on the light, expressing a finely honed metallic feel and a strong sense of hardness. Soul Red Premium Metallic, the representative color of the KODO-Soul of Motion design theme, is also available.

Interior design

  • A driver-oriented cockpit and door trim that provides a comforting sense of snugness realize an edgy and high-quality interior space. Meticulous attention was paid to every detail.
  • A new dark red with a hint of blue was developed as an accent color. This is applied to features such as the door armrests, knee pads, stitching, seat piping and bezel surrounding the air conditioning louvers, helping to express the different character of each model grade.*7


Interior of the Mazda CX-3 XD Touring L Package
Interior of the Mazda CX-3 XD Touring L Package


Packaging designed for driving enjoyment and true ease of use

While the latest iteration of KODO design realizes stylish proportions, the packaging focuses on the essentials, aiming to create the standard for a new era, free from established notions.

Seating position

  • The seating position was optimized in consideration of a variety of factors, including a good view of the road, a feeling of security and ease of entry and exit, resulting in a "sweet spot" that offers customers the maximum overall value. Despite a relatively tall vehicle height, people of all body types can get into and out of the all-new CX-3 easily and without stressing the body.
  • Occupants in the rear seats sit higher and closer to the center than those in the front, allowing them to enjoy a clear and open view of the road ahead. This layout also makes it easy for passengers sitting diagonally opposite each other to hold a conversation.

Ideal driving position

  • A great deal of effort went into achieving an ideal driving position with an ideal pedal layout, an adjustable steering wheel that allows the driver to adjust the position for easy operation and a well-fitted seat incorporating vibration-absorbing urethane. In addition, the relatively tall seating position allows good visibility of the road and surroundings.

Vehicle body size

  • An overall length of 4,275 mm and a 2,570 mm wheelbase realize unconstrained proportions and sufficient interior comfort. The all-new CX-3 also features a powerful stance and feeling of stability thanks to its 1,765 mm width and the positioning of the wheels at the extreme corners of the vehicle, resulting in front and rear tracks of 1,525 mm and 1,520 mm respectively.
  • The vehicle height was set at 1,550 mm, making it possible to park in Japan's automatic multi-story car parks. With consideration given to the urban environment in Japan, this makes the all-new CX-3 more convenient for daily use in the city and expands the scope of situations in which the model can be used.

Luggage compartment

  • With a passenger in every seat, the luggage compartment measures 1,000 mm wide and 780 mm long with a capacity of 350 liters (DIN, including sub-trunk). In addition, it includes a two-position cargo board that can be adjusted in height to match the load being carried.*8


Mazda's new-generation HMI places top priority on driving safety

The Human Machine Interface (HMI) of the all-new CX-3 is designed based on the Heads-up Cockpit concept, which prioritizes safety above all else, aiming to help drivers concentrate on driving safely, even while dealing with larger amounts of information.

Mazda Connect car connectivity system

  • The all-new CX-3 features Mazda Connect, Mazda's new-generation car connectivity system. This system enables drivers to safely control music sources, including internet radio as well as vehicle information such as the GPS navigation system, i-DM*9 and fuel monitor, while driving.


Outstanding dynamic performance provides Jinba-Ittai driving

Engineering and tuning thoroughly aligned with human senses realize Jinba-Ittai dynamic performance.

Excellent quietness

  • The all-new CX-3 features the SKYACTIV-D 1.5 made popular with the all-new Mazda2 (Mazda Demio in Japan). Development focused on enhancing the quietness of the engine by refining combustion characteristics in a way that mitigates engine noise and by optimizing the position of sound insulation through CAE analysis. The quietness of the engine is evident from the moment the car takes off.
  • The world's first application of a "Natural Sound Smoother" suppresses "diesel knock sound", particularly noticeable when starting from a standstill or when accelerating slowly, and enhances the quality of the engine sound.


World-class safety performance

With the aim of providing drivers with both pleasure and peace of mind, the all-new CX-3 features safety technologies developed in line with the Mazda Proactive Safety*10 philosophy of minimizing the risk of accidents by supporting the driver in accurately recognizing circumstances, making judgments and maneuvering the vehicle.

Safety performance

  • In terms of active safety features, which aim to support the driver's awareness of risks and reduce damage and injury, the all-new CX-3 adopts a wide range of Mazda's i-ACTIVSENSE advanced safety technologies.*11 The driver's recognition, judgment and operation of the vehicle are appropriately supported by safety equipment that utilizes a variety of sensing devices, in addition to the vehicle's basic attributes, such as excellent visibility and dynamic performance that linearly responds to driver's input.
  • Passive safety is based around the lightweight, high-rigidity SKYACTIV-BODY, with focus placed on pedestrian protection and occupant protection features such as seatbelts and airbag systems, in order to achieve outstanding passive safety.


Manufacturer's suggested retail prices

(* model in the above photo)

Drive Engine Transmission Price (yen)
(including tax)
JC08 test cycle fuel economy *12 Tax exemption level *13
Vehicle acquisition
tax/weight tax
(6-speed EC-AT)
2,376,000 23.0km/L Tax exempt/tax exempt
(6-speed MT)
2,376,000 25.0km/L
(6-speed EC-AT)
2,592,000 21.0km/L
(6-speed MT)
2,592,000 23.4km/L
(6-speed EC-AT)
2,592,000 23.0km/L
(6-speed MT)
2,592,000 25.0km/L
(6-speed EC-AT)
2,818,800 21.0km/L
(6-speed MT)
2,818,800 23.4km/L
XD Touring
L Package
(6-speed EC-AT)
2,808,000* 23.0km/L
(6-speed MT)
2,808,000 25.0km/L
(6-speed EC-AT)
3,024,000 21.0km/L
(6-speed MT)
3,024,000 23.4km/L
  • - Figures in [ ] indicate fuel economy when equipped with i-ELOOP. i-ELOOP is available when the factory-installed option Innovation Package is selected (64,800 yen including tax).
  • - A separate recycling fee of 10,500 yen is necessary in addition to the price listed above.
  • - If the special body color Soul Red Premium Metallic is selected, the price increases by 54,000 yen (including tax).
  • - If the special body color Crystal White Pearl Mica is selected, the price increases by 32,400 yen (including tax).
  • - All model grades are eligible for the clean energy vehicle promotion subsidy program*3.


  • *1 SKYACTIV is the umbrella term for Mazda's range of next-generation technologies including gasoline and diesel engines, transmissions, and a new body and chassis, developed under Mazda's Sustainable Zoom-Zoom vision to provide driving pleasure balanced with outstanding environmental and safety performance.
  • *2 Figure for FWD model with SKYACTIV-MT (6-speed manual transmission) under fixed test conditions. Actual results may vary depending on driving conditions.
  • *3 Subsidy amounts available through Japan's program for the promotion of clean energy vehicles differ according to model grade, drive type and transmission type. Also, please be aware that the program will cease to accept applications once the subsidy budget has been reached.
    Please see the following websites for more information:
    Mazda's clean diesel subsidy home page (Japanese only):
    Next Generation Vehicle Promotion Center (Japanese only):
  • *4 Natural Sound Smoother is available as a factory-installed option in Japan only.
  • *5 The name Mazda Connect is used in Japan, US, Canada and Mexico. The system is referred to as MZD Connect in other markets.
  • *6 Mazda's i-ACTIVSENSE is an umbrella term covering a series of advanced safety technologies, developed in line with Mazda Proactive Safety, which make use of detection devices such as milliwave radars and cameras. They includes active safety technologies that support safe driving by helping the driver to recognize potential hazards, and pre-crash safety technologies which help to avert collisions or reduce their severity in situations where they cannot be avoided.
    Please see the following website for more information:
  • *7 Available for XD Touring and XD Touring L Package model grades.
  • *8 In vehicles with the factory-installed Bose® sound system the cargo board sits 82mm higher due to the installation of the base box. In addition, the cargo board cannot be placed in the lower position.
  • *9 i-DM stands for Intelligent Drive Master. This system shows the status of the driver's operation performance while driving and when the drive is finished indicates a score and driving skill level achieved.
  • *10 Mazda's unique safety philosophy that aims to minimize the risk of an accident by maximizing the range of conditions in which the driver can safely operate the vehicle
  • *11 The all-new CX-3 features the following i-ACTIVSENSE technologies: Smart Brake Support system (SBS), Mazda Radar Cruise Control (MRCC), Smart City Brake Support (SCBS) and Pre-collision Throttle Control (PTC), Blind Spot Monitoring (BSM), High Beam Control (HBM), Lane Departure Warning System (LDWS)
  • *12 Figures screened by Ministry of Land, Infrastructure, Transport and Tourism. The fuel economy figures shown are the results of testing under a fixed set of conditions. In practice, fuel economy figures may vary according to driving circumstances.
  • *13 Japan's eco-car tax reduction programs to promote sales of lower emission vehicles