Aesthetic contrasts in both exterior and interior design suggest an entirely new kind of harmony that imparts a solid yet dynamic appearance on all Mazda vehicles.

With the help of our engineers, we aim to create vehicles that convey Mazda's heart and spirit through visual sensation, a feeling of quality and comfort, as well as pleasant driving rhythms and surrounding quietness.

Previously, the impact of our design theme was diminished by a lack of integration into Mazda's overall corporate strategy. To promote customer loyalty, our vehicles have to present a strong visual identity, instantly recognizable anywhere. We have therefore created what we call Mazda's family face as a part of our design theme. The family face is a combination of the brand symbol, a stylized letter "M," and a five-point grille, and effectively directs a sense of energy into one strong focal point for a distinct impression and identity. Our ultimate objective is to make this family face a symbol of our customers' loyalty and satisfaction related to our quality products. On our passenger cars, the signature Mazda motif is contained within the five-point grille; on our sportier models the motif is mounted at the front of the hood. We will apply this family face to all future models to make it a visual expression of Mazda's identity and distinctiveness.

To express the primary concepts of the Worldwide Brand Positioning with regards to product development, as part of our Design Policy, we developed our "Contrast In Harmony" design theme, which expresses vivid energy for creative innovation. With initial components being employed in the New Familia launched during fiscal 1999, this theme is fully embodied in the latest models of Premacy and MPV-key examples of our proven success in creating distinctive Best in Class designs.

More specifically, the "Contrast In Harmony" design theme aims to balance functions and styling harmoniously with each other. Harmony refers to the underlying balance and proportion of such details as materials and color combination, configurations and space construction, function and appearance in our products-the very foundation of good design.

"Contrast in Harmony" is inspired by the harmonious contrasts in nature that go beyond simple beauty to the embodiment of restrained power. This elemental concept gives way to the creation of vehicle exteriors that express the inherent energy of the automobile and its translation into powerful motion as well as the ability to control power, evoking a harmonious balance between the power within and its external expression.

Mazda is also unique in our approach to interior design. In order that users can make a definite and distinctive choice according to their individual preferences, we distinguish interiors by three kinds of tastes: elegant, sporty and casual. The interior is designed according to our "Contrast in Harmony" theme, as well, imparting a style that is both energetic and distinctive. We also experiment with a mixture of warm, natural materials and synthetic transparent materials, as well as a variety of colors, in order to create a harmonious balance of contrasting elements.

Substantial contrasts in both exterior and interior suggesting an entirely new kind of harmony, conferring a solid yet dynamic appearance on Mazda vehicles. A personality more integrated and the realization of enhanced functionality. This is the spirit of the "Contrast in Harmony" design theme and key Mazda DNA attributes guiding Mazda automobiles.