Mazda revived the lightweight sports car that was popular in the 1960’s in Europe and called it the first-generation Roadster. The car was launched in 1989 in its home country bearing Mazda’s new sales channel name, Eunos. Priced at 1,700,000 yen, pre-sale order taking events at venues across Japan attracted enthusiastic buyers. The enthusiasm soon spread around the world with the Roadster’s "fun to drive" coming out of Mazda’s pursuit of Jinba-ittai, a refreshing driving experience in an open-top sports car and emotional, cute design. The Eunos Roadster opened up new ways for people to enjoy driving through one make races and spawned a community of the Roadster fans and owners to share their passion.
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Whenever I drive from Hiroshima to Okayama to visit my grandparents, the R360 Coupe had always been my partner on the road.
For a long time, my dream was to buy and drive the Porter Van. Meeting with other fans and owners to celebrate the 50th anniversary is a wonderful memory that I will never forget.
Since I discovered the CX-8, I began to deeply appreciate Mazda’s manufacturing philosophy.
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