MAZDA

MAZDA 100TH ANNIVERSARY

LUCE (1st)

LUCE (1st)
LUCE (1st)
1966
Sedan

Meaning light or shine in Italian, the Mazda Luce was launched as its flagship passenger car.

It was Japan’s first domestically-produced 1.5-liter sedan powered by the advanced OHC engine with 6-passenger capacity. Armed with the sedan with impressive vehicle size and dynamics, Mazda started full-scale export to the European markets. It was around this time that the company built its key plant, Ujina No.1 Plant (U1). The Mazda Luce literally became the "light" that navigated the company to enter the new era.

Share your own Mazda story with a hashtag #withMazda.

 

Whenever I drive from Hiroshima to Okayama to visit my grandparents, the R360 Coupe had always been my partner on the road.

 

For a long time, my dream was to buy and drive the Porter Van. Meeting with other fans and owners to celebrate the 50th anniversary is a wonderful memory that I will never forget.

 

Since I discovered the CX-8, I began to deeply appreciate Mazda’s manufacturing philosophy.

Use our hashtag #withMazda to connect with and share your own Mazda story with Mazda communities all over the world.

Celebrate the 100th anniversary by sharing your own, personal Mazda story with many Mazda fans.

* Notice: entry form for sharing has closed on December 17, 2020. Thank you to all those who have shared your own Mazda stories with us.

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