The mid-size Mazda Atenza was launched in 2002 as a model that heralded Mazda’s new product strategy. With "Zoom-Zoom", a new brand message that expresses the emotion of motion felt as a child, the Atenza was the first product coming out of Mazda’s strategy to develop and launch cars that fully embodied its brand DNA. The model’s responsive engine and suspension as well as sporty and athletic design won rave reviews and won 23 awards by the end of the year in 16 countries and regions worldwide. The Mazda Atenza became the symbol of Mazda’s new brand image.
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Whenever I drive from Hiroshima to Okayama to visit my grandparents, the R360 Coupe had always been my partner on the road.
For a long time, my dream was to buy and drive the Porter Van. Meeting with other fans and owners to celebrate the 50th anniversary is a wonderful memory that I will never forget.
Since I discovered the CX-8, I began to deeply appreciate Mazda’s manufacturing philosophy.
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