MAZDA

MAZDA 100TH ANNIVERSARY

DRIVING FORCE

Tomiko Takeuchi, MX-30 Program Manager / MX-30 / Japan

When Tomiko Takeuchi was appointed Mazda’s first-ever female program manager in 2015, she simply could not believe that- after so many years- she had landed her dream job.

“My boss at the time told me about the promotion while on a business trip to Kagoshima, in southern Kyushu. I still remember finding it impossible to take a nap in a Shinkansen bullet train on the way back to Mazda's HQ in Hiroshima. My heart was racing; the importance of the role was very exciting, as well as a little bit daunting.” Takeuchi felt under tremendous pressure given she would soon be entrusted with building such historic vehicle for Mazda. But her boss was resolute that she was the person for the job, and that she had received the promotion because he knew she “would not crack under the pressure in any circumstance”. Tenacity and determination are two characteristics Takeuchi would call on regularly in the following years. And so began Takeuchi’s journey as program manager of the MX-30, the company’s first-ever fully electric production vehicle.

But perhaps she shouldn’t have been surprised after all, as creating firsts at Mazda was nothing new to her. Takeuchi joined the company fresh out of university in Kyushu in 1997, and very quickly made an impact, becoming the company’s test driver in only two years. “This particular experience has allowed me to establish the essential vocabulary to evaluate the cars down to their smallest detail. I put together a detailed, in-depth report in my own words to help the engineers fine-tune the various test vehicles I have worked on into a final production model.”

This particular skillset turned out to be priceless while overseeing the development of the MX-30. With more than 1,000 staff from around the world involved in the project. Takeuchi’s time as a test driver ensured she was the perfect person to manage development of Mazda’s first all-electric car. However, the MX-30 project was far from a smooth ride. “It was a particularly difficult project,” she claims. “As Mazda’s first mass-produced EV, it has no previous models that we could reference. It was literally a blank sheet of paper and we had to start from scratch,” Takeuchi explains.

Even allowing for all that hard work, it takes a special leader to inspire the team around her and this is reflected in Takeuchi’s management style. “I’d rather let the team do the talking in the meetings. It’s my conscious choice to make time to listen to what they have to say and attempt to find the best way forward for all of us. After all, I’m not an expert in every single aspect of the development. In my view, it doesn’t feel right if someone is trailblazing the way single-handedly.”

With the MX-30 arriving in showrooms this year, Takeuchi may have reached one major milestone, but her job is far from finished. Although she pays little attention to being the first female program manager in the history of the company, she does believe there is scope for women in the industry to do more to encourage people to enjoy driving and lead lifestyles in which the car plays an important role. She explains: “It’s important to develop a car that gives kids and young people pleasure and a sense of comfort, a car they want to enjoy again and again, and I believe women have just as much experience and insight to offer in this as men. “Cars are not just about driving from A to B anymore. It’s important to give people pleasure; that they enjoy the time they spend in their car. And if we achieve that, we’ll also have more people enjoying the time they spend driving.”

Exactly the sentiment you would expect from someone whose love of being behind the wheel has defined her life and success.
<Interviewed in 2020>